Work

Brand and logo design, website, and launch materials for an AI reorder platform.

Designed and migrated the marketing site from Sanity CMS to Lovable in eight weeks.

Style guide updates and brand launch orchestration across social, web, and print channels.

Bold Commerce has always pushed the boundaries of ecommerce, building products, services, and a team at bold that thrives on the success of the brands we serve. I joined the team with the exciting mission to lead a brand update project including a new visual identity, product positioning, and messaging strategy. It was exciting to be involved in every step of the project from vendor selection, internal and external brand roll-out, and site launch.

BOLD Checkout partnered with PayPal to create a checkout booster that brings more payment options to Magento, OpenCart, and other platforms. I combined elements of both brands to create a look and feel that could be used across channels. I then created materials including landing pages, market place listings, one-sheets, and trade show materials. This project included internationalization into 5 languages.

As a leading Shopify app developer, Bold Commerce needed a distinct sub-brand for its Shopify business division. I designed a UI that separated this division from the core brand, developed a unique logo subset, and crafted a visual style that balanced cohesion with differentiation. We leveraged the refreshed identity to launch a Subscriptions app update. The campaign included a live webinar, social campaign, and live podcast taping at SubSummit.

An irreplaceable piece of Bazaarvoice’s content marketing and brand identity, the Index attracts new customers while delivering value to existing ones. I led the creative team in designing the eBook, infographics, landing pages, social campaign, and supporting media. We explored design trends, presented three options to leadership, and executed a visually compelling, brand-aligned final product. The final result was published in three languages across four global markets, and serves as an industry benchmark for shopping data and consumer behavior.

When Bazaarvoice acquired Influenster, I was brought in by the M&A team to lead creative execution of the brand integration. I oversaw the design of investor decks and executive presentations, social media announcements, Internal communication, and gifted collateral. The announcement and rollout resulted in excitement for the internal team and significant growth for both businesses.

Each season, Noonday Collection launches a new line of jewelry and accessories sourced from 12 countries across the globe. I lead the process and team from start to finish to product a 120 page Lookbook featuring over 180 individual items as well as video, digital, and print materials for promotion. From the placement of each piece of jewelry to the wardrobe and styling of every shot, I worked with an incredible team to make the overall vision of the book come alive.

I conceptualized, designed, sourced, and created the three sculptures made out of recycled material. With help from a fantastic intern and our design team we created a tower of milk jugs, a tower of styrofoam packaging, and a cube of used water bottles. The Houndstooth team lit and installed the sculptures along with a tree made of lights that other team members created.