Laura Egliht Morton

Creative Direction · 2024

Bazaarvoice Influenster Acquisition

Creative direction for Bazaarvoice.

Acquisition announcement

Bazaarvoice Influenster Acquisition — Acquisition announcement

The brief

When Bazaarvoice acquired Influenster, I was brought in by the M&A team to lead creative execution of the brand integration. I oversaw the design of investor decks and executive presentations, social media announcements, Internal communication, and gifted collateral. The announcement and rollout resulted in excitement for the internal team and significant growth for both businesses.

Scope

Service

Creative Direction

Client

Bazaarvoice

Year

2024

Social announcement

Bazaarvoice Influenster Acquisition — Social announcement

Internal communications

Bazaarvoice Influenster Acquisition — Internal communications

Executive presentation

Bazaarvoice Influenster Acquisition — Executive presentation

Team celebration

Bazaarvoice Influenster Acquisition — Team celebration

Gifted collateral

Bazaarvoice Influenster Acquisition — Gifted collateral