Shopify division identity
Branding, Graphics, Web Design · 2024
Bold on Shopify
Creative direction for Bold commerce.
Campaign photography
The brief
As a leading Shopify app developer, Bold Commerce needed a distinct sub-brand for its Shopify business division. I designed a UI that separated this division from the core brand, developed a unique logo subset, and crafted a visual style that balanced cohesion with differentiation. We leveraged the refreshed identity to launch a Subscriptions app update. The campaign included a live webinar, social campaign, and live podcast taping at SubSummit.
Scope
Service
Branding, Graphics, Web Design
Client
Bold commerce
Year
2024
Subscriptions campaign
Live event
Social campaign
