Laura Egliht Morton

Creative Direction · 2017

Noonday Collection Fall Launch

Creative direction for Noonday Colleciton.

Fall collection film

Noonday Collection Fall Launch — Fall collection film

The brief

Each season, Noonday Collection launches a new line of jewelry and accessories sourced from 12 countries across the globe. I lead the process and team from start to finish to product a 120 page Lookbook featuring over 180 individual items as well as video, digital, and print materials for promotion. From the placement of each piece of jewelry to the wardrobe and styling of every shot, I worked with an incredible team to make the overall vision of the book come alive.

Scope

Service

Creative Direction

Client

Noonday Colleciton

Year

2017

Fall collection campaign

Lookbook styling

Noonday Collection Fall Launch — Lookbook styling

Editorial photography

Noonday Collection Fall Launch — Editorial photography

Art direction

Noonday Collection Fall Launch — Art direction

Product story

Noonday Collection Fall Launch — Product story