Fall collection campaign

Creative Direction · 2017
Noonday Collection Fall Launch
Creative direction for Noonday Colleciton.
Fall collection film

The brief
Each season, Noonday Collection launches a new line of jewelry and accessories sourced from 12 countries across the globe. I lead the process and team from start to finish to product a 120 page Lookbook featuring over 180 individual items as well as video, digital, and print materials for promotion. From the placement of each piece of jewelry to the wardrobe and styling of every shot, I worked with an incredible team to make the overall vision of the book come alive.
Scope
Service
Creative Direction
Client
Noonday Colleciton
Year
2017
Lookbook styling

Editorial photography

Art direction

Product story
