Brand refresh · Launch systems
Bazaarvoice Brand Refresh
A refreshed identity rolled out across a global team, digital channels, and print.
The brief
Bazaarvoice was in the middle of a brand refresh and web launch when I joined. I was tasked with updating the style guide and rolling out the brand across all other channels.
The work meant meeting with stakeholders across the 1,000 person internal team, then overseeing and timing the launch across social, external web, and print channels so the new system landed consistently everywhere.
The rollout included presentation templates, campaign graphics, customer proof materials, digital advertising, and a fun video showing our thanks.
Scope
- Brand style guide updates
- Internal stakeholder alignment
- Launch timing across a 1,000 person team
- Social, external web, and print rollout
- Thank-you video creative support
1,000 person team
3 channel groups
1 brand system
Presentation system
Template
Employee Spirit Video
Launch video
Translated reviews campaign
Digital advertising
