Bazaarvoice Shopper Experience Index

An irreplaceable piece of Bazaarvoice’s content marketing and brand identity, the Index attracts new customers while delivering value to existing ones. I led the creative team in designing the eBook, infographics, landing pages, social campaign, and supporting media. We explored design trends, presented three options to leadership, and executed a visually compelling, brand-aligned final product. The final result was published in three languages across four global markets, and serves as an industry benchmark for shopping data and consumer behavior.